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By Steve Krajewski
DALLAS–The Richards Group here has launched a national print campaign for The Home Depot that puts the retailer’s customers front and center.
The first in a series of ads featuring Home Depot customers and their home improvement success stories has begun running in national publications including Time, with additional work expected to break throughout the summer.
Billings for the effort were undisclosed. The Atlanta-based company spent $115 million in measured media in 1996, up from $96.7
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