Subway has named Joseph Tripodi, a marketing vet who most recently served as Coca-Cola's chief marketing officer, as its new global CMO, effective immediately.
Tripodi replaces Tony Pace, who announced this summer that he would be stepping down after nearly a decade in the position to start his own marketing firm. Though, his departure came on the heels of news that former Subway pitchman Jared Fogle was mired in a child pornography investigation.
Now that Fogle has been sentenced to 15 years in prison for charges related to child pornography as well as soliciting sex from minors, the beleaguered sandwich chain—which has distanced itself from Fogle for months—can try to rehab its image.
In July the chain brought former svp of global marketing Chris Carroll back into the fold as its chief advertising officer and under his leadership the sandwich chain tapped BBDO as its new creative agency. Carroll will continue to serve as the brand's chief advertising officer, according to a spokeswoman.
As for Tripodi, he will run the brand's global marketing as well as its corporate social responsibility, product quality and food safety, public relations and research and development functions.
"I'm thrilled to join Subway at this exciting time in the brand's history," said Tripodi in a statement. "As consumers tastes evolve, I want to build on Subway's legacy of innovation to ensure we are always leading in our marketing, product offerings and consumer engagement strategies."
Suzanne Greco, Subway president and CEO, noted Tripodi's experience in a statement, as he has served in top marketing roles for Coca-Cola, Seagram's, MasterCard and Allstate.