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CHICAGO„Publicis & Hal Riney has lost Subway restaurants, which has thrown its $90 million national ad account into separate media and creative reviews.
˜We needed a change,” said Chris Carroll, director of marketing for the Milford, Conn.-based sandwich chain. ˜We need a lot of things to get the system turned around.”
Subway has enlisted AAR/Bob Wolf Partners to run the search; proposal requests were sent late last month. A semifinalist list of 8-10 media shops and about 15 creative agencies should be ready this month, Carroll said.
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