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NEW YORK Subway’s upcoming new campaign focuses on “Fresh Resolutions,” a diet program sponsored by the sandwich chain and touted in both traditional and nontraditional media by longtime pitchman Jared Fogle.
The effort features a hotline dieters can call to keep on track and a telephone contact program people can join to motivate them to keep dieting. The latter will feature recorded messages from Fogle, who lost 245 pounds eating Subway sandwiches, according to the company.
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