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Believing its agency roster is too large, Subway has hired Select Resources International to reduce the number of shops that franchisees use from 75 to 24.
Each shop handles anywhere from one to 30 markets, with billings of up to $10 million at any one agency.
The closed review will end this fall, said Catherine Bension, managing partner at Select in Los Angeles.
Hal Riney & Partners, Chicago, continues to handle national creative, media planning and buying duties.
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