Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Subway today said it has placed the creative portion of its $300 million ad account into review.
The competition had been expected after the Milford, Conn., client parted with Publicis Groupe’s Fallon in May.
The company has enlisted New York consultant Joanne Davis Consulting to handle the search.
Media duties, currently handled by Grey Global Group’s MediaCom in New York, are not in review, according to a company representative.
“As the largest restaurant chain in the United States, Subway has a responsibility to our franchisees to drive traffic to the restaurant with the most compelling, persuasive marketing communications and advertising,” said Chris Carroll, marketing director for Subway Franchisee Advertising Fund Trust, in a statement.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in