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CHICAGO The legal battle for control of Subway’s ad dollars has intensified, with a group representing many of the restaurant chain’s franchisees suing Doctor’s Associates International (the franchise owner) in an effort to block the terms of a new contract introduced earlier this year.
The lawsuit, brought by the North American Association of Subway Franchisees, was filed this week in Connecticut Superior Court in New Haven, Conn.
It comes on the heels of a separate action filed in June by the Subway Franchisee Advertising Trust Fund claiming the new deal violated the original 1990 Trust Agreement by placing ad funds under DAI’s control [Adweek Online, June 26].
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