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Add “Watch TV” to the pantheon of commands Burger King’s Subservient Chicken obeys. On Nov. 7, viewers of Fox’s The Simpsons and Arrested Development were treated to Subservient Chicken bumpers—five-second spots showing the bird’s Web site with copy such as “Watch Arrested Development” in the box where people type in commands. Since BK promoted Fox TV shows in-store, “[Fox was] willing to embrace Subservient Chicken,” says Gillian Smith, BK senior director of media and global collaboration.
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