Subaru to shift image

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In an attempt to live up to its two-year-old ad theme, “What to Drive,” Subaru of America announced a restructuring last week that includes staff reductions and a search for a marketing pro to right Subaru’s listing image.
George Muller, who had been an executive vp, is assuming the position of president as evp Chuck Worrell, who had been in charge of sales and marketing, retires. Muller, a finance executive, admitted that Subaru has let its image wander from its core values.
At this juncture, it is difficult to assess the long-term fate of agency Wieden & Kennedy/Philadelphia.

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