Subaru Picks AAR to Guide Review

CHICAGO Subaru of America said it has selected AAR Partners to help evaluate agencies in a review of its $140 million ad account. The client tapped New York-based AAR following a monthlong evaluation of consultancies.

The incumbent shop, Interpublic Group’s TM Advertising (formerly Temerlin McClain) in Irving, Texas, will participate, Subaru said.

The Cherry Hill, N.J.-based client late last month said it planned to review its advertising as part of its plan to transition to a “premium global brand” [Adweek Online, April 27].

TM earlier this month broke a new campaign that backs Subaru’s strategy to be perceived as more upscale. TM a year ago introduced a new tagline, “Subaru. Driven by what’s inside,” with ads featuring cyclist Lance Armstrong.