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BOSTON-Amid speculation that it’s on the selling block, Heater Advertising this week will break a campaign for Redhook Ale.
Founder Bill Heater, whose 6-year-old agency has recently lost assignments from Reebok International and Priceline.com (see related story on page 12), insisted that for now, his agency is not for sale. “It’s important to me to save the integrity of what we do here,” he said.
Asked what sort of partner he would look for were he to sell the shop, Heater said he hadn’t thought about that yet.
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