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NEW YORK Marketers looking to target women might try putting more humor in their ads.
So say preliminary findings in a yearlong study prepared by Oxygen Media and Grey Global Group’s MediaCom. The study focuses on women and humor. Initial findings were released today.
Among the key points: twice as many younger women (18-34) as older women (50-plus) think sarcasm is funny; while virtually all women 18-49 (93 percent) agree that “If I find a commercial funny, I usually like watching it again.”
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