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DALLAS U.S. Hispanic Internet usage increased by double digits during the last year, according to a new report released last week by comScore Media Metrix.
Based on continuous measurement of Web-wide buying and surfing behavior, the analysis by the Reston, Va.-based company examined key growth metrics, language preferences and top properties among the 12.5 million Hispanics online in the U.S.
In a representative panel of 50,000 U.S. Hispanic Internet users that spanned all key markets and language preferences, the study discovered that both the amount of time spent online and the number of Web pages viewed has increased dramatically.
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