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NEW YORK New research from MindShare concludes that the Hollywood writers’ strike, which began in November, is beginning to take a serious toll on TV viewing behavior.
Almost half of those surveyed in the poll said they were spending more time online as a result of the repeat programming they have encountered due to the strike. More than 60 percent of viewers said their favorite shows were now in repeat mode.
“Most people believe the strike will continue for another three weeks or a month, so I think they realize this is a somewhat long-term proposition,” said Tata Sato, director of consumer insights at MindShare.
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