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Millennials—those consumers born between 1980 and 2000—have always been known to be more concerned about world issues than previous generations, but a new study posits that multicultural members of this generation over-index on that score.
According to a study to be released this month by Images USA, in collaboration with The Futures Company, 81 percent of the so-called Generation Y feel the gravity of world events is causing them to get involved. But according to Ricki Fairley-Brown, CMO of Images, African-American and Hispanic Gen Yers are more motivated than Caucasians of the same age.
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