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Mom knows best when it comes to shopping, and there’s a good reason for it: She’s big on conducting research before plunking down the dollars. That’s according to results from a new Mindshare Online Research study released Tuesday (Dec. 16) that found that 61 percent of moms research holiday gifts compared to only 48 percent of non-moms.
Moms were also more likely than non-moms to single out customer product reviews or ratings as the most influential source for obtaining holiday gift information, 23 percent versus 12 percent.
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