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Consumers are ready for viewing digital TV on their mobile devices. According to a study conducted by Magid Media Labs, more than three-quarters of the respondents said they would be most likely to watch Mobile DTV on a laptop, netbook, cell phone or smartphone.
The concept of watching live digital TV on mobile devices is even more appealing to young Adults 18-29.
The study was commissioned by the Open Mobile Video Coalition, whose 450 TV station members have begun rolling out mobile DTV in a number of markets in a bid to grow their local audiences.
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