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NEW YORK The Internet is the only medium consumed during the day for nearly three in 10 workers, according to a new study. That finding supports the popular belief that daytime for the Web is comparable to prime time for television, according to the Online Publishers Association.
The research, conducted by Millward Brown IntelliQuest on behalf of the New York-based trade organization, was based on the behavior of 1,416 Internet users, of which 1,053 had accessed the Web from work and 363 had logged on from somewhere other than work in the past 30 days.
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