Study: Brands Sold on Shopper Marketing Programs

In-store marketing tactics have not only become actively embraced by marketers of consumer packaged goods, many rank it as one of their most effective tools, per a study released today (Sept. 22). Deloitte and the Grocery Manufacturers Assn. polled more than 100 companies for the Delivering the Promise of Shopper Marketing: Mastering Execution for Competitive report.

Companies no longer look at shopper marketing as an also-ran idea. In fact, 60% of the manufacturers and retailers polled said they have