Stuart Bacon to End 15-Year Run

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Stuart Bacon Advertising and Public Relations will close its office Sept. 30.

The Fort Worth, Texas, shop has been struggling amid a local marketplace that began to value transactional work over long-term relationships, said agency co-founder Jim Stuart.

“We were competing and accommodating cli-ents more on price and bits and pieces than the full scope of work and service we had provided,” Stuart said. “When you build an agency with all the parts that really accommodate long-term relationships, it’s difficult to undo that and become more of a boutique.”

Stuart Bacon’s 14 employees had accepted pay cuts, and the agency dismissed two employees in January.





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