Stuart Bacon to End 15-Year Run

Stuart Bacon Advertising and Public Relations will close its office Sept. 30.

The Fort Worth, Texas, shop has been struggling amid a local marketplace that began to value transactional work over long-term relationships, said agency co-founder Jim Stuart.

“We were competing and accommodating cli-ents more on price and bits and pieces than the full scope of work and service we had provided,” Stuart said. “When you build an agency with all the parts that really accommodate long-term relationships, it’s difficult to undo that and become more of a boutique.”

Stuart Bacon’s 14 employees had accepted pay cuts, and the agency dismissed two employees in January. The adjustments, however were not enough; the shop still faced ad-ditional layoffs and probable debt. “We ultimately thought it would be better to consider we had done a good job than to risk our futureson what looked to be adifficult patch ahead,” Stuart said.

Community Bank of Texas, the Fort Worth Dallas Ballet and Texas Christian University are among the accounts on the agency’s client roster.

Stuart Bacon opened its doors 15 years ago. Over time it has served local, regional, national and international clients. Last year it reported billings of $8.5 million and revenue of $2.4 million, up 9 percent and 28 percent, respectively, from 2000.

Debra Morrow, president of Witherspoon Advertising and Public Relations in Fort Worth, said she expects local competition to grow more intense with Stuart Bacon no longer a contender in reviews.