If you tune into your favorite classical music station you may just hear the sound of a Lexus tooling down the road, which, as we all know, has virtually no sound, but that’s the point. To demonstrate the quiet ride of an LS400, Lexus shop Team One set up a recording studio in the back seat and had classical guitarist Manuel Barrueco actually make a recording there while the car barreled down the road at 55 mph. Though the resulting Team One commercial will feature some of the song, Asturias from the Suite Espanola, the entire recording may be heard on the radio.
Copyright Adweek L.P. (1993)
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