Strongbow Prepares Ad Intro

Clarke Goward’s first work for Bulmers’ Strongbow hard cider targets high-end consumers and emphasizes its English origin in an effort to set the beverage apart from its competitors.

The agency’s print executions show solitary men taking part in activities that would be more enjoyable in pairs. Images include a lone male playing Twister, a young man alone on a seesaw and a solo rider on a tandem bicycle. The work includes the tagline, “Goes better with friends,” and ends with the words, “English dry cider.”

“We wanted to highlight the sociability of Strongbow in pub environments,” said Anne Saleh, account supervisor at Clarke Goward in Boston.