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Investment in CD Amicangelo Reaps Rewards for B-to-B Shop
BOSTON–Advertising professionals whose memories date to the 1980s may recall Schneider Parker Jakuc, Gray Strayton International and Giardini/Russell. These were shops not known for the sharpness of their creativity but respected for the effectiveness of work in the business-to-business and industrial sectors that then fueled the local economy.
Among the alumni of these shops is Mike Stringer, who runs a small business-to-business agency in Burlington, Mass. In some ways, Stringer is looking to reinvent what those 80s-style shops did.
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