NEW YORK StrawberryFrog’s Sao Paulo, Brazil, office has landed Brazilian creative duties on four PepsiCo brands after a review, the independent agency said today.
The brands are Quaker, Toddy, Toddynho and Coqueiro, for which the agency is expected to create both offline and online ads. Media spending is estimated at more than $20 million.
Omnicom Group’s Almap BBDO in Sao Paolo previously handled the brands. To win the business, StrawberryFrog said it bested three Sao Paulo shops: BBDO, Omnicom’s DM9 DDB and Agency Africa.
“Brazil is a growth market for many brands and it’s exciting for StrawberryFrog to be associated with a market that’s exploding,” said Scott Goodson, founder and CEO of the independent shop.
StrawberryFrog opened its Sao Paulo office in September and its other clients include Natura Brasil, Kitchenaid, Microsoft, Universo Intimo, Gallo Olive Oil and Mahindra automotive. Some 50 staffers work under CEO and chief creative officer Alexandre Peralta.
StrawberryFrog’s New York office also works for PepsiCo, having landed creative duties on True North snacks in October. True North is a brand within PepsiCo’s Frito-Lay division.