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NEW YORK Global Vehicles USA, an Atlanta-based car importer, has named independent StrawberryFrog to handle its advertising account.
Global Vehicles plans to import and introduce to the U.S. market in 2009 the Mahindra nameplate. The vehicles are built in India.
Estimated annual media spending will be $30 million, according to the client.
“StrawberryFrog joins us at an exciting time as we launch Mahindra, the first Indian vehicle to enter the U.S. market,” Bill Goetze, president, Global Vehicles, said in a statement.
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