Strategis Appoints CD

BOSTON Independent marketing and communications shop Strategis said it has named Klaus Gensheimer creative director, a new post at the agency.

Gensheimer joins the Stoughton, Mass., company from Boston’s Trinity Communications, where he served as cd, working on accounts such as Liberty Mutual and Wausau Insurance. His resume also includes a term as director of creative services at FDIC and vp, creative services at Fidelity Investments. He has also worked at agencies such as Arnold and Campbell-Ewald.

At Strategis, he reports to founder and president George Irish.

The shop works for clients such as Catalina-Spagna, Factory Curtain Outlet Shops and Framingham State College. Gensheimer will now guide online and offline creative development for all agency accounts.

Strategis was launched in 2000 and recently changed its name from HireAds, though that name continues as a separate agency division.