Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO-Having won the $25 million Midas International account over DDB Needham, Foote, Cone & Belding now has several months to put together a strategy and develop creative work for the auto service chain.
Ads and media placements from incumbent J. Walter Thompson Chicago will carry Midas through the rest of the year, a company representative said. FCB’s first campaign won’t debut until 1998.
JWT resigned the account in May, claiming that it was a conflict with its Ford business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in