Stouffer’s Awards Red Box to JWT

CHICAGO Stouffer’s has awarded its $35 million Red Box account to J. Walter Thompson’s office here after a review of agencies that work for parent company Nestle, sources said.

The Cleveland-based client had been with Havas’ Euro RSCG in New York until late April.

The brand’s portfolio includes mainly frozen pasta products such as lasagna. Euro RSCG continues to handle Stouffer’s Lean Cuisine ad business, which is also valued at $35 million.

A client representative would not confirm the shift, nor would representatives of WPP Group-owned JWT.

Contenders for the business were undisclosed. Agencies handling global business for Nestle include Interpublic Group’s McCann Erickson in New York and Publicis Groupe holdings Fallon in Minneapolis and Publicis in New York. It was not immediately known if those shops competed against JWT for Red Box.

—Adweek staff report