TBWA\C\D’s Siegel Moves to Y&R
With the EarthLink account gone from TBWA\Chiat\Day, agency creative director Rich Siegel decided to pull up stakes, too. Taking a job as group creative director at Young & Rubicam, Siegel will work on the Jaguar and Sony electronics accounts.
Reinventing itself as
a media buying and planning broker, Keen Eye International in San Diego is preparing to put its $75 million-plus in media billings up for grabs. Sources said the shop will bid out portions of advertisers’ media business for one-year periods.
Duncan/Channon continues its 2002 winning streak.
Based on its success with Clos du Bois, the shop has landed advertising duties for sister Allied Domecq brand Buena Vista Winery without a review. Work will break this fall with a point-of-sale campaign.
Lincoln Mercury is back with a new ad campaign and tagline from Young & Rubicam. The new tag for Lincoln is “There are those who travel. And those who travel well.” A brand spot breaks Monday, followed by three spots next week.
Five months after losing Boeing, Foote, Cone & Belding’s Seattle office is back in the position of branding a global player.
This time it’s Baxter BioScience, a California-based biotech company.
The agency points out that the similarities are “spooky” between Baxter and Boeing, which it lost to FCB Chicago late last year.
Trey Laird, in-house creative chief at Donna Karan for nearly a decade, has made a career in fashion advertising. Now, after branching out on his own, can he help revive the Gap’s ailing brand? Ann M. Mack talks to the man behind New York’s newest agency.
-Plus, Aaron Baar previews Nikon’s first television appearance in eight years, a Fallon spot for the Coolpix camera.
-In Briefs: Beefcake is no match for Hellmann’s in Lowe’s first work for the mayo brand.
Stories you’ll find in this week’s print edition of Adweek West