Agencies are again buzzing about print production practices as details emerge
of the federal probe of a former Grey executive.
Not So ‘Different’
Goodby Readies First Saturn Ads
Goodby, Silverstein & Partners’ working tagline for Saturn doesn’t veer too far from the original from former shop Publicis & Hal Riney. Goodby is considering “It’s different in a Saturn” for the car maker’s upcoming campaign promoting a spring sales event.
Wine maker Robert Mondavi has invited at least four shops to make creative presentations in the review for its $15 million account. Incumbent Dailey & Associates’ status is unclear. Deutsch/LA, Venables, Bell & Partners, GSD&M and The Richards Group advance.
St. Louis Shuffle
As D’Arcy Masius Benton & Bowles bids farewell to its St. Louis office, D’Arcy L.A. stands to take on at least two of the shop’s accounts. Whiskas cat food and Uncle Ben’s Rice are expected to arrive, along with several staffers. The accounts are worth about
$27 million in billings.
After a splashy pre-Oscars launch, cable network E! is readying two more TV spots as part of a rebranding campaign. Created by Ground Zero, the campaign features big-shot luminaries like Dustin Hoffman and Minnie Driver and introduces the line: “Enjoy the show.”
Get The Ice Cream
In Art + Commerce, two views on nesting with comfort food: Jennifer Comiteau on why she’s doing it, and Mike Shine of Butler, Shine & Stern on why people won’t be doing it for long.
Veryfine has drafted Modernista! to make a splash with its first national campaign, a print push for flavored-water drink Fruit2O.
Lisa van der Pool goes on location at an indoor swimming pool.
Plus: Nissan targets a male subculture with an animated short.
And Barbara Lippert finds nothing new about American Express’ new work.
Stories you’ll find in this week’s print edition of Adweek West