Stories you’ll find in this week’s print edition of Adweek Southwest Edition

Salud!
Three Texas agencies are finalists in the review for Coors Light’s $10-20 million Hispanic account.

Reshaping a Brand
Curves for Women Will Get a Makeover
Publicis in Mid America topped The Richards Group in a review to win the estimated $15-18 million account of Curves for Women. The Dallas agency will create the weight-loss and fitness club’s first national image campaign, which is expected to launch in January.

Top-Level Hire
Square One’s naming of Margaret Bonner as gm and director of strategic planning caps the Dallas shop’s executive realignment. Bonner arrives from DDB, where she worked for 16 years, most recently as managing partner and group account director.

Utility’s Hot Ideas
Entergy shares summer energy-saving tips with customers
in a new television campaign from Stone & Ward. The Little Rock, Ark., agency’s 15-, 30- and 60-second commercials break today on broadcast and cable channels in Arkansas, Louisiana, Mississippi and Texas.

Final Farewells
Advertising colleagues remembered Richard Mithoff, 81, as a leader, mentor and honorable man “totally committed to his agency and his people.” The chairman emeritus of Mithoff Burton Partners in El Paso, Texas, was laid to rest earlier this month.

End of the Trail
Grey will close its Irving, Texas, office at the end of this month. The move is the result of the shop losing the accounts of the Texas Dairy Queen Opera-tors’ Council and Pro-Cuts, sources said.

Zero to Sixty
Jeff Goodby and Rich Silverstein chat about winning Saturn at just the right time, why Jamie Barrett is special and what’s wrong with having an entire agency of storytellers. Plus, as the games begin in Cannes, we talk to the U.S. jurors, and Eleftheria Parpis casts her vote. Also, Barbara Lippert on the flying Xbox baby.