Stories you’ll find in this week’s print edition of Adweek Southwest Edition

Cleared for Takeoff
The upfront surges forward in a seller’s market that could total $7.6 billion.

Toasting New Tastes
Richards Hails Pub’s Revamped Menu
Bennigan’s has its Irish up for Asian and Mediterranean cuisine in new television commercials airing this summer. Created by The Richards Group of Dallas, the campaign will play on network and cable channels in major markets like Chicago, Houston and New York.

College Acceptance
Richards/Gravelle has won the advertising account of Southern Methodist University. The Dallas shop defeated J. Walter Thompson and two other local finalists in a review. Incumbent Krause Associates did not participate in the competition. Billings are undisclosed.

To Be Continued
Trumpet’s “Slogan to come” tagline in its first print and cable television efforts for Pan-American Life Insurance says it all. The New Orleans agency’s promissory note is meant to label the 90-year-old insurer as ignorant about marketing to put the ad-wary public at ease.

When In Doubt …
GSD&M’s initial print and TV advertising for Charles Schwab Co. plays off investor uncertainties amid Wall Street woes and corporate financial scandals. “There’s never been a better time for Charles Schwab” is the tag in four spots from the Austin, Texas, agency.

Coke Gets Its Kicks
Coca-Cola taps into World Cup passions in two languages. TV spots in both Spanish and English will air some 300 times in the U.S. through
June 30, the date of the title match.

Under a Groove
The concept is ingenious, the look isauthentic, and the groove is stone cold. Barbara Lippert on the Hughes brothers’ superfunky ’70s-nostalgia campaign for Nike basketball. Plus, Rebecca Flass goes on location to watch Snapple bottles turn into headbangersfor Deutsch’s newest spot. A look at Rock the Vote’s twist on patriotic classics.
Also, Briefs.