Richards will target “wine casuals” in its upcoming campaign for Robert Mondavi’s Woodbridge label.
Houston Grocer Picks Rives Carlberg
Rives Carlberg topped Bates Southwest and J. Walter Thompson to win the account of H-E-B’s 90-plus stores in the Houston area. The Richards Group, which represents the chain across the rest of Texas, did not participate in the review. Billings are undisclosed.
For Latino Loyalty
Spanish-language broadcast and print ads from Lopez Negrete Communi-cations aim to rally Hispanics in Texas to Reliant Energy. To put a Latino face on the utility, the Houston agency’s three 30-second television spots feature friendly, helpful “Beto.”
Stone & Ward goes beyond yogurt in its first TV work for TCBY in two years. Cakes, pies and an ice cream sundae, which a dad-to-be tries to sneak into a delivery room, star in a 30-second spot. The Little Rock, Ark., shop is creating additional TV messages and six radio ads.
Spicy Sauce Wins
DDB Dallas has earned a Silver
Kelly award for its ongoing “Labels” print campaign for Tabasco. The agency was honored by the Magazine Publishers Association last week in New York for work that reflected both creative excellence and effectiveness.
Jean-Marie Dru, CEO of TBWA Worldwide, talks to senior reporter Andrew McMains about the network’s strengths and weaknesses, the misperceptions and the biggest mistake of his career.
For a peek into the minds of teen consumers-and hoping to discover some budding Lee Clows-Adweek handed four high school teams a marketing challenge: invent a product and its pitch.
Also: Can Molson get you more women? Vincent Coppola reports on Crispin Porter + Bogusky’s new campaign. Plus, Critique and Briefs.
Stories you’ll find in this week’s print edition of Adweek Southwest