Art and Commerce
DDB – Executive creative director Steve Sweitzer and managing director Janet Bustin are the new leaders of DDB Dallas.
Hitting the Road
Richards Captures GoRVing Coalition
The Richards Group has won the three-year, $40 million account of the GoRVing Coalition. The Texans topped three other finalists in a review: incumbent Eisner Communications of Baltimore, The Martin Agency in Richmond, Va., and Atlanta’s WestWayne.
PGC Advertising has claimed the creative portion of Taco Bueno’s $5-6 million account in a review. The agency, which has handled the restaurant’s media duties for the past 13 years, beat three other Dallas shops and Jordan Associates of Oklahoma City.
The Lexington Herald-Leader is anything but stodgy in its first ads from Meridian Communications. To counter the daily newspaper’s flagging sales in the under-40 demographic, the Lexington, Ky., agency targets younger readers in two quirky, action-filled television spots.
The Loomis Agency breaks its first work for Stanley Steemer this month on cable and broadcast channels in Texas. Three 30-second television spots by the Dallas shop tout the carpet-cleaning service’s sales deals via special effects, animation and a new jingle.
Bates Southwest has acquired The Albrecht Agency. Michael Albrecht, who joins Bates as senior vice president, brings with him b-to-b accounts worth approximately $10 million.
In a Nike ad spoofing slasher films, a female athlete outruns an attacker with a chain saw. In a pro-choice spot, men decide whata woman should wear and drink. Both spots ran into trouble with network clearance departments. Who are the advertising censors, and how do they rankle ad agencies?
Joan Voight and Wendy Melillo report.
Stories you’ll find in this week’s print edition of Adweek Southwest
Art and Commerce