J. Walter Thompson creatives Steve Kolander, Tom Moore and Scott Nelson reprise their creepy crawlers for Orkin Exterminating.
Lighter Love Stories
Laughs Enliven a 32-Year Relationship
Work has added a loopy sense of humor to one of the most venerable tourism campaigns in the U.S.-“Virginia is for lovers.” The Richmond, Va., agency’s three new TV spots for the state are airing in Baltimore, Philadelphia, Pittsburgh and North Carolina markets.
Once Upon A Time…
Crispin Porter + Bo-gusky’s “fairy tales” have a happy ending: more visitors to the Telluride Ski & Golf Resort in Colorado. Good guys like “Mr. Snowboarder” and “Mrs. Hiker” foil the villainous “Fred Franchise” and “Cell Phone Sam” in print and radio ads.
A 60’s Reunion
Dominion Energy is returning to the shop that helped launch its brand in the mid-1960s. The Richmond, Va.-based utility has awarded its ad business to
The Martin Agency. Incumbent Arnold had handled the five-state account for the last 10 years through its two Virginia offices.
The Winning Bet
Chess Communications trumped four Wisconsin shops in a review to register its first new-business victory. The Baltimore agency, formed by the merger of Chesa-peake Marketing and Davis Media, won the Menominee Casino Hotel’s $1-1.5 million advertising account.
1st Down, 5 To Go
The Chick-fil-A Peach Bowl is evaluating five Atlanta agencies for its pro-bono account. Blue Sky, Cole Henderson Drake, Grey, T.G. Madison and Point B are the contenders.
“It is time to ignite things again,” says Brad Siegel, head of Turner Entertainment Networks. The man who oversees TBS, Cartoon Network, Boomerang and Turner South is finding ways to make the networks stand out. Also in the Cable Report, why operators are just now becoming enamored of HDTV, and how Sept. 11 created an identity crisis for MSNBC.
Stories you’ll find in this week’s print edition of Adweek Southeast