Henderson Gets DaimlerChrysler Job
DaimlerChrysler Vans has awarded its estimated $30 million account to Henderson Advertising. The Greenville, S.C., agency will introduce the client’s commercial vehicle under the Freightliner brand later this year via a national television, print and outdoor campaign.
Piecework Adds Up
Huey/Paprocki has gained some $3 million in billings from new accounts and assignments in the last five months. The Atlanta boutique’s latest projects involve consumer ads for the DIY Network in Knoxville, Tenn., and print work for Time Inc. in New York.
Into The Fire
Harris Drury Cohen has hired Teddi Alyce Segal as director of new-business development. Segal joins the Fort Lauderdale, Fla., firm after serving in a similar role at CreatA-bility in Coral Gables, Fla. One of her first initiatives at HDC was leading 40 staffers on a confidence-building “fire walk.”
Moving To Memphis
Austin Kelley creative director Mark Robinson is leaving for a top post at Thompson & Company. Robinson will become the Memphis, Tenn., shop’s executive
creative director. He came to the Atlanta agency from BBDO South in 1996.
The South Carolina Electric & Gas Company has called an agency review for its estimated $2 million account. Among the shops invited to participate are 15-year incumbent Chernoff/Silver in Columbia, S.C., Rawle Murdy Associates of Charleston, S.C., and the Atlanta office of WestWayne. The company will hear pitches from three finalists on May 29.
Trey Laird, in-house creative chief at Donna Karan for nearly a decade, has made a career in fashion advertising. Now, after branching out on his own, can he help revive the Gap’s ailing brand? Ann M. Mack talks to the man behind New York’s newest agency.
-Plus, Aaron Baar previews Nikon’s first television appearance in eight years, a Fallon spot for the Coolpix camera.
-In Briefs: Beefcake is no match for Hellmann’s in Lowe’s first work for the mayo brand.
Stories you’ll find in this week’s print edition of Adweek Southeast