Cooper/Hayes retains its $30 million Florida business.
In a New Jet-Setting
Air-Share Fleet Lands in Charlotte
Boone/Oakley Advertising will shift the marketing focus of Flexjet from fractional-ownership ABCs to a branding pitch that plays up the convenience and safety of the aircraft. The Charlotte, N.C., shop picked up the $23 million Dallas-based account without a review.
Her Kind of Town
Ex-Long Haymes Carr chief creative officer Mylene Pollock has joined Euro RSCG McConnaughy Tatham as group cd. Pollock, who is working on Red Lobster at the Chicago shop, left LHC last year after IPG merged the Winston-Salem, N.C., agency with Mullen.
Marriner Marketing Communications has become the lead agency for Kellogg’s Food Away From Home division. The Columbia, Md., shop beat two incumbents and an undisclosed rival, all based in the Midwest, in a review for the $5-10 million business-to-business advertising account.
The Great Indoors
McKinney & Silver brings the outdoors inside. The Raleigh, N.C., agency’s new “Lush,” “Deep” and “Vast” print ads transform Royal Velvet towels into topographic vistas. The campaign begins rolling out next month in shelter and fashion magazines.
On The Rebound
Maxfli has moved advertising for its golf balls and Slazenger’s sportswear from Mullen/LHC to Erwin-Penland. The new budget is said to be “well below $10 million.”
The winners are …
Flush with Oscar fever, we got the urge to bestow some honors. For Adweek’s very own Maddy Awards, we nominated advertising stand-outs-along with a few embarrassments-from the past year, chose our favorites and asked readers for theirs. In the mix: Neil Diamond (sort of), a duck, a turkey and a game of tag. Plus, Barbara Lippert on Diet Dew. Also, Portfolio and Briefs.
Stories you’ll find in this week’s print edition of Adweek Southeast