Stories you'll find in this week's print edition of Adweek Southeast

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Follow the Leader
“Never follow” is McKinney & Silver’s new rallying cry for Audi.

Pitching In
A-Rod Plays for Boys & Girls Clubs
Alex Rodriguez is starring on a new team. The Texas Rangers shortstop lends his talents to print and broadcast ads breaking next month for the Boys & Girls Clubs of America. The bilingual PSA campaign was created by Publicis Sanchez & Levitan in Miami.

Softer Hard News
Arnold doesn’t take The Washington Post too seriously in its first work for the D.C.







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