Mi Casa …
FleetBoston, criticized for its minority-lending record, hires GlobalWorks for multicultural outreach.
Freeman’s Agency at a Crossroads
Not long ago, Cliff Freeman and Partners ranked as one of the hottest creative agencies on the planet. Client losses-including the demise of its relationship with Staples-have left the proud New York shop bruised, but not broken.
All About ‘You’
Duffy & Shanley unveils its first campaign for Salem Five. The effort introduces the tagline “Banking with you in mind” and pitches both specific products, such as online banking, as well as the level of personalized service customers can expect.
Digitas partners with Intel and SAP to open a high-tech “laboratory” facility in its San Francisco office. Through the Multi-Channel Marketing Automation Lab, the agency is hoping to model and test large-scale integrated campaigns for current and prospective clients.
Sikorsky Takes Off
Mintz & Hoke tells tales from the combat zone and elsewhere-all from a pilot’s perspective-in a new print campaign for Sikorsky Aircraft. The push targets military and civil-aviation markets, relying on crew interviews and actual flight logs as the basis for its copy.
Jean-Marie Dru, CEO of TBWA Worldwide, talks to senior reporter Andrew McMains about the network’s strengths and weaknesses, the misperceptions and the biggest mistake of his career.
For a peek into the minds of teen consumers-and hoping to discover some budding Lee Clows-Adweek handed four high-school teams a marketing challenge: invent a product and its pitch. Also: Can Molson get you more women? Vincent Coppola reports on Crispin Porter + Bogusky’s new campaign. Plus, Critique and Briefs.
Stories you’ll find in this week’s print edition of Adweek New England
Mi Casa …