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Jay Chiat
1931-2002
High Gear
Mullen Preps GM Used-Car Push
Interpublic Group’s Mullen is close to unveiling a revamped national campaign supporting General Motors’ Certified Used Vehicles program. The effort will mark the car maker’s most aggressive foray yet to establish the program in the public’s consciousness.
Paper Chase
Portland, Maine’s Via debuts its first print effort for fine-paper concern Stora Enso, Stamford, Conn. The campaign, which breaks in May trade publications, features arresting images of scars, magic mushrooms and videogame heroine Lara Croft.
Fashion
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