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Ted Nelson, Edward Boches and Michael Ancevic lead Mullen revival as shop scores PTC, Eddie Bauer.
Volk Back at Arnold in Marketing Post
Kristin Volk returns to Arnold in the new position of chief marketing officer of the network’s New York outpost, Arnold McGrath. As a top account planner, Volk helped to shape Arnold campaigns in the ’90s before leaving to join Deutsch.
BJ’s Wholesale Club is mulling an agency change. The discount chain has begun discussing its $5 million account with shops, sources said. Partners & Simons, the incumbent for about three years, said it looks forward to defending in a full-blown review.
Burlington, Vt., agency Kelliher Samets Volk, aiming to keep up with larger competitors in Boston, has made several key hires. The shop has bulked up its creative and planning capabilities, and hired “brand coach” Mark Koenigsberg to guide both agency staff and clients.
Following a recent change in ownership, Waterville Valley Resort is holding a review for its advertising account. Incumbent O’Neil Griffin Bodi of Manchester, N.H., is participating and looks to stave off bids from a trio of regional competitors.
The Other Agency prevails in a review for the $4-5 million advertising account
of RSA Security, a global company that specializes in e-security products and services.
The Reel Thing
Lee Garfinkel-the man who gave Diet Coke its hunky construction worker and Heineken its party weasel-talks with Kathleen Sampey about upgrading the reel at D’Arcy Masius Benton & Bowles. In Critique: what works and what doesn’t in the new Mercedes-Benz campaign.
Plus, Best Spots of February and Briefs.
Stories you’ll find in this week’s print edition of Adweek New England
Back in Fashion