Stories you'll find in this week's print edition of Adweek New England

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Funny Money
Hill, Holliday, Connors, Cosmopulos tries humor for FleetBoston.

Major Medical
A&G, KPC Register Healthcare Wins
Allen & Gerritsen adds to its cache of CareGroup Healthcare business, picking up the organization’s remaining three hospitals from Milwaukee’s BVK. Separately, suburban healthcare system MetroWest Medical Center taps KPC/Christopher Thomas.

Hitting A Pinnacle
Arnold invites golfers to take part in the Pinnacle Distance Challenge Contest in a series of spots for the golf-ball marketer, a unit of Acushnet. The three lighthearted commercials feature tour pro John Daly and introduce the tagline, “Hit it long.







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