Hill, Holliday, Connors, Cosmopulos tries humor for FleetBoston.
A&G, KPC Register Healthcare Wins
Allen & Gerritsen adds to its cache of CareGroup Healthcare business, picking up the organization’s remaining three hospitals from Milwaukee’s BVK. Separately, suburban healthcare system MetroWest Medical Center taps KPC/Christopher Thomas.
Hitting A Pinnacle
Arnold invites golfers to take part in the Pinnacle Distance Challenge Contest in a series of spots for the golf-ball marketer, a unit of Acushnet. The three lighthearted commercials feature tour pro John Daly and introduce the tagline, “Hit it long. Hit it straight.”
After selecting Pro Media for its buying assignment, America’s Best Contacts & Eyeglasses now looks to replace Doner on the creative portion of its $10 million account. The New Jersey-based chain, which doesn’t plan a full-blown review, says it may tap a “boutique-sized” agency.
Gearon Hoffman becomes the latest regional shop to engineer an acquisition in order to stay competitive. The Boston agency has purchased crosstown design firm Paratore & Hartshorn, whose principals will serve as design directors at Gearon.
Into The Groove
Arnold, Bartle Bogle Hegarty and Goodby, Silverstein & Partners are in contention for the $25-30 million Dunlop Tires account, according to sources.
On The Road
Salt Lake City shop
Richter7 is in many ways just like any small ad agency, with industrial-chic offices and a sometimes irreverent attitude (“People think we Mormons are weird, and we think we are weird, too”). But with business and religion so closely intertwined, Joan Voight reports, life at the agency isn’t entirely typical.
Stories you’ll find in this week’s print edition of Adweek New England