Gary Epstein heads up $2 billion Euro RSCG Tatham Partners in a restructuring that splits the organization into two agencies.
A Solid Plan
SMG Direct Lands Ditech.com Account
SMG Direct, the joint venture between Bcom3’s Starcom MediaVest Group and direct-response specialist Inter/Media Advertising, is awarded media-planning duties for Ditech.com’s $50 million business. The client wanted a shop with a strong GM connection.
Jacobson Rost topped four rival agencies to win the First Alert smoke and carbon-monoxide detector business. The Sunbeam division’s account has been dormant, but the company is planning a $10 million campaign through the Sheboygan, Wis., shop.
Ford’s 2003 Expedition won’t arrive in dealer showrooms for another month, but the automaker is attempting to build early interest with a campaign that breaks this week from J. Walter Thompson. TV spots emphasize the SUV’s safety and comfort features.
Kansas City Power & Light has brought its $2 million account home, awarding it to Kuhn & Wittenborn after a review that was limited to local agencies.
K&W was rankled five years ago when Kirshenbaum Bond & Partners in New York won the business.
Nelson Schmidt’s acquisition of Waldbillig & Besteman in Madison, Wis., creates a $65 million shop.
The new entity is expected to be better able to compete in a changing market.
“It is time to ignite things again,” says Brad Siegel, head of Turner Entertainment Networks. The man who oversees TBS, Cartoon Network, Boomerang and Turner South is finding ways to make the networks stand out. Also in the Cable Report, why operators are just now becoming enamored of HDTV, and how Sept. 11 created an identity crisis for MSNBC.
Stories you’ll find in this week’s print edition of Adweek Midwest