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GM Wheeler Dealers
Planworks and Mediaworks add at least $500 million in new business thanks to General Motors’ Local Marketing Groups.
Mercury Rising
Lincoln Mercury to Alter Media Mix
In her first interview since taking the top marketing position at Ford Motor Co.’s Lincoln Mercury division, Ann Kalass says the unit will spend more on network television as its looks at six product launches this year.
Creative Counsel
Executives at J. Walter Thompson in Chicago are hoping Rick Kemp’s controversial style can re-energize the shop’s creative department.
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