GM Wheeler Dealers
Planworks and Mediaworks add at least $500 million in new business thanks to General Motors’ Local Marketing Groups.
Lincoln Mercury to Alter Media Mix
In her first interview since taking the top marketing position at Ford Motor Co.’s Lincoln Mercury division, Ann Kalass says the unit will spend more on network television as its looks at six product launches this year.
Executives at J. Walter Thompson in Chicago are hoping Rick Kemp’s controversial style can re-energize the shop’s creative department. Kemp, who hails from JWT’s Toronto office, assumes the executive creative director post vacated by Dennis Ryan last year.
Sonic Drive-Ins looks to differentiate itself from other fast-food chains in a new campaign from Barkley Evergreen & Partners. The new TV work employs a hidden camera to secretly tape competitors’ reactions to requests for products and services that are standard fare at Sonic.
And 1 Assist
Linus Karlsson and Paul Malmstrom, Minneapolis-based creatives at Fallon, lend a hand on the shop’s New York-serviced client And 1.
A new TV spot for the shoe marketer tells the story of NBA star Kevin Garnett through a 30-second snippet of rap music.
Taking a Stand
Northlich encourages Ohio teens to take a stand against tobacco in its first campaign since winning the state’s four-year, $50 million anti-smoking contract last December.
Magazine Hot List
Ten titles that grew and prospered during a dismal year for publishing. The triumph of the lads: Dennis Publishing USA president Stephen Colvin is our Executive of the Year, and Maxim tops the Hot List. Girl power: Editor of the Year Jane Pratt also leads our list of 10 Under 40. Plus, Startup of the Year and Creative Team of the Year.
Stories you’ll find in this week’s print edition of Adweek Midwest
GM Wheeler Dealers