GM exec says it won’t be an easy year for auto industry
Ford, GM to focus on new products, new audiences
Goodby, Silverstein & Partners plans to open in Detroit
Other news from the Chicago Auto Show
OfficeMax Campaign Offers ‘More’
A new radio and print campaign for OfficeMax positions the office-products retailer as a company offering better service and fewer hassles for small businesses. The work, from Publicis in Mid America, introduces a new tagline, “Max means more.”
Northlich attempts to distinguish Velamints from the “strong” positioning of competitors in a new campaign stressing the candy’s smooth taste. One spot in the $5-10 million campaign depicts a jazz record album turning into a bowl of chocolate and then a mint.
BVK will look to build consumer awareness for Milwaukee Electric Tool, whose products have previously been sold mostly to tradespeople. The company awarded its $3 million account to the agency after a review that included incumbent Blue Horse and three other shops.
Despite continued consolidation at media-only outfits, new Barkley Evergreen & Partners chief media officer Knox Duncan says there is still a place for a midsized agency’s media department. Duncan joins the shop from Wieden + Kennedy.
Chairs By Design
Doner recruits seven fashion designers to create chairs for
La-Z-Boy. The furniture will be featured in a five-page spread in the April issue of InStyle and be auctioned off for charity.
Agency of The Year
Its biggest client calls Zenith Media “a new vision of what the ideal media-buying powerhouse ought to be.” It has a stellar client-services reputation and a standout new-business record, and it’s our Media
Agency of the Year. Jack Feuer reports.
Plus, a chat with Rino Scanzoni as the veteran buyer gets back to business.
Stories you’ll find in this week’s print edition of Adweek Midwest