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GM exec says it won’t be an easy year for auto industry
Ford, GM to focus on new products, new audiences
Goodby, Silverstein & Partners plans to open in Detroit
Other news from the Chicago Auto Show
Maxed Out
OfficeMax Campaign Offers ‘More’
A new radio and print campaign for OfficeMax positions the office-products retailer as a company offering better service and fewer hassles for small businesses. The work, from Publicis in Mid America, introduces a new tagline, “Max means more.”
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