Farewell to Phil
Phil Dusenberry, the man who gave Michael Jackson a Pepsi platform and helped Ronald Reagan win the presidency, calls it quits at BBDO.
Publicis Muscles Into Top Tier
There’s a new world order in advertising. To the surprise of most in the industry, Maurice L?vy last week brought Bcom3 and Dentsu into the Publicis fold in a $3 billion deal-and the ambitious French adman may not be done empire building.
In a restructuring designed to bolster its planning capabilities, Omnicom’s PHD will absorb PentaCom and its $1.6 billion DaimlerChrysler account. PentaCom, Advanswers and Creative Media all take the PHD name. The network now claims $4.5 billion in billings.
Aiming to create a consistent message for its 36 car models, Mercedes-Benz USA debuts a one-tagline campaign today. The effort, from Merkley Newman Harty & Partners, is “the most significant new body of work” for the client in five years, claims Mercedes’ vp of marketing.
Grey’s original goal was just to hang on to longtime accounts Jif and Crisco, two Procter & Gamble brands that J.M. Smucker Co. is buying. But in addition to retaining the clients, Grey has also snagged Smucker’s creative and media duties, without a review.
Lowe has formed a new unit to service healthcare clients. Richard Pounder, who previously headed up accounts such as Motrin, Lamisil and Imodium, will run the stand-alone entity.
In a Nike ad spoofing slasher films, a female athlete outruns an attacker with a chain saw. In a pro-choice spot, men decide whata woman should wear and drink. Both spots ran into trouble with network clearance departments. Who are the advertising censors, and how do they rankle ad agencies?
Joan Voight and Wendy Melillo report.
Stories you’ll find in this week’s print edition of Adweek East
Farewell to Phil