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Take 2
Gordon Bowen Back on Amex
Co-creator of “Portraits” ads is recruited to craft new campaign.
Car Alarms
Automakers Low-key at Chicago Show
With another difficult year in store for the industry, the Chicago Auto Show was more focused and less flashy than usual. General Motors announced its intentions to target women and minorities, and Mitsubishi unveiled new work breaking from Deutsch/L.A. See page 3.
Credit Ratings
MasterCard is keeping Morgan Anderson busy. The consultancy is conducting a global compensation audit of lead creative agency McCann-Erickson in New York, as well as a review to bolster the client’s interactive roster and another to select a promotions firm.
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