Store Returns to FKM

Garden Ridge is once again on the client roster of Fogarty Klein Monroe.

The independent Houston shop was awarded the estimated $15 million ad account of the home décor retail chain without a review. Publicis in Mid America’s Dallas office was the incumbent.

FKM will be responsible for broadcast and print creative, media planning and buying, promotions and local store marketing.

The shop handled the advertising account of Garden Ridge from 1990 until it moved to Publicis following a review in 1999.

Sources said the recent shift was initiated by Randall Onstead, a former executive of Randalls Food Markets, who joined Garden Ridge in October as chief executive officer. FKM handled Randalls’ ad account from 1988 until 1999.

Neither the client nor the agency was available for comment.

“We’ve worked well together in the past and look forward to a successful future,” a statement from the client said.

The retailer, which operates 44 stores in 13 Southern and Midwestern states, spent $14 million on media through October 2002, ac-cording to CMR.

The news came less than 48 hours after FKM lost the retail ad dutiesof ConocoPhillips to Interpublic Group’s Dailey & Associates of West Hollywood, Calif., following a review.

Publicis’ most recent campaign for Garden Ridge broke last spring. The tagline: “The home décor and craft marketplace.”

Garden Ridge of Houston competes with Hobby Lobby and Michaels Stores.

New York investment firm Three Cities Research holds a controlling interest in the chain, which was founded in 1979.