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To underscore its breadth and sometimes irreverent tone, The Economist is employing images of Salman Rushdie, Rupert Murdoch and the pope in a new campaign from Weiss Stagliano Partners.
As in the past, the ads feature black-and-white photos from the weekly. But figures such as Murdoch have been added. The tagline has changed, too–from “Subscribe to a global point of view” to “The only thing dry is the ink.”
The pope ad shows His Holiness with a hockey stick in hand.
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