Stock Exchange Is Set to Assign Direct Projects

A decision is expected this week in the review for Nasdaq’s $1 million direct marketing business.

Finalists for the project-based account are: Earle Palmer Brown, Bethesda, Md.; Trahan, Burden & Charles, Baltimore; RTC Direct, Washington, D.C.; and DMW Worldwide, Wayne, Pa.

The technology-driven stock exchange wants to expand its capabilities in direct marketing through a series of assignments, according to sources.

The review follows Nasdaq’s choice of McKinney & Silver in Raleigh, N.C., as lead agency earlier this month. DMW partnered with McKinney in that pitch.

Roth Associates of New York is managing the process. There is no incumbent.